Is traceability the future for businesses? It’s time to prepare.

Traceability is the capability to track and trace all stages of a product’s lifecycle, from the purchase of raw material, production, to final sale. As product quality standards have continued to improve in recent years, traceability has become a necessity across nearly every industry. It is essential information that manufacturers, suppliers, and distributors record and rely on to make sure that a product’s history can be fully traced.

Manufacturers must be prepared for situations when a product quality problem occurs and need to quickly find an effective solution. Too slow of a response can lead to distrust among customers or business partners and have lasting effects for the company. In addition, consumer protection laws are strict, and many companies can be forced to recall their products due to such issues.

With supply chain traceability, manufacturers can easily investigate or recall products when a problem occurs.

With the right traceability solution, you can track the provenance and journey of products and their inputs from the very start of the supply chain process to the end use case.

Supply Chain Traceability

Traceability is important for every company, but for some sectors such as pharmaceuticals or food, it is critical. It helps meet regulatory requirements, increases efficiency, engages participants in the supply chain, and builds trust with customers who gain insight into the product origin and journey.

With the right solution, companies can lower costs and prevent compliance issues, while protecting customers and employees.

Identification and localization technologies are very important tools for traceability.

Implementing a traceability system requires the ability to identify products and keep track of product routes and selected data for further use. This means that identification and localization technologies are very important tools for traceability. Product identification is important in the product’s journey and can save a lot of time and labor if handled properly. The more information the traceability system can provide (e.g. production time, conditions, batch number), the more effectively the product can be recalled. This reduces the loss of money and reputation for the company. Currently, the most commonly used technologies for identification and localization are barcodes, RFID (Radio Frequency Identification) tags, and alphanumeric codes.

But there’s a big problem with these technologies: high cost. To apply tags to products, companies must invest money and make alterations to their manufacturing or packaging processes. Another concern is accuracy and reliability. Tags are manufactured all together, and companies often run into the issues of defects and malfunctioning tags. They also lack security, as they can be easily copied, and are highly vulnerable to tampering and third-party manipulation.

Veracity Protocol’s technology has 99.9% accuracy with real-world applicability and works in various light conditions, angles, and on many materials.

Veracity Protocol enables any camera to create a tamper-proof Physical Code™ based on an item’s material structure. This secures its authenticity, identity, and security — without special hardware, embedded tags, chips, or markers.

Veracity Protocol’s technology has real-world applicability and works in various light conditions, angles, and on most materials. Our technology can be seamlessly integrated within the manufacturing process and is also cost-efficient at scale at a fraction of the price of QR codes or RFID tags, making it a cheaper, greener, and more effective alternative for many use cases. Consumers can easily authenticate products using only a smartphone camera.

Traceability can help any company better understand and effectively respond to the important risks and opportunities in their supply chains. Veracity Protocol is always here to discuss this, so don’t hesitate to reach out at

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Veracity Protocol is the new standard of trust for physical objects to protect people, brands, and national security. Using computer vision, Veracity Protocol enables any camera to create a tamper-proof Physical Code™ based on an item’s unique material structure. The technology is used as the key component for preventing counterfeiting, fraud, and manipulation, and also acts as the immutable bridge between the physical and digital.

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